Apple and the options backdating scandal of the past decade dating single dads with full custody
s CEO of the Decade (though the superlatives continue).
In the past 10 years alone he has radically and lucratively reordered three markets—music, movies, and mobile telephones—and his impact on his original industry, computing, has only grown.
The company was worth about billion in 2000, just before Jobs unleashed Apple’s groundbreaking “digital lifestyle” strategy, understood at the time by few critics.
Today, at about 0 billion, Apple is slightly more valuable than Google.
The industries that Jobs has turned topsy-turvy already existed when he focused on them. Consumers who have never picked up an annual report or even a business magazine gush about his design taste, his elegant retail stores, and his outside-the-box approach to advertising.How will he respond to the competition he has awakened, particularly in smartphones, even as the personal computer fades in relative importance?Has he fashioned an organization that can succeed him?Jobs completed the hiring of a new management team, which included several executives from his previous company, Next.
Those top players would form the nucleus of the Jobs brain trust for nearly 10 years.
In 2000, Apple missed its financial targets in a September earnings announcement, sending its stock price plummeting in subsequent months to the equivalent of in today’s prices.